by Locate AI | Nov 2, 2021 | Company Updates
By: Anna Ikle-Maizlish As Generation Z (youth born between 1997 and 2012) enters the consumer marketplace, they are becoming the largest influential generation, reshaping shopping trends and encouraging older consumers to adopt new products and their tech savvy...
by Locate AI | Oct 25, 2021 | Company Updates
Julie Harris and Jennifer Hill Join Locate as Directors of Real Estate We’re excited to welcome two new Directors of Real Estate to the team, Julie Harris and Jennifer Hill. Julie and Jennifer, known as J2, have been working together for over four years in landlord...
by Locate AI | Oct 14, 2021 | Company Updates
While the site selection process has historically been an elegant art form, the power of A.I., machine learning, and predictive analytics continue to demonstrate that the future of retail leasing is a combination of art and science. Retailers need to understand store...
by Locate AI | Sep 16, 2021 | Company Updates
A Case Study on Planet Fitness, LA Fitness, and Crunch All retailers know how vital it is to understand their customers. Businesses can rise and fall based on this level of understanding. There simply isn’t room for a retailer to generalize or make assumptions about...
by Locate AI | Aug 24, 2021 | Company Updates
Site selection starts with knowing your customers. In defining customer profiles, demographic data is table stakes. The profiles become dramatically more informative and helpful when you layer in psychographics and lifestyle and shopping behaviors. Mobile data is a...
by Locate AI | Jul 29, 2021 | Company Updates
Site selection involves not only understanding whether or not a specific site will be successful, but also understanding what it will take to be successful in that trade area. Because customers of your brand aren’t created equal, your top customer base at one location...
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